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HOME / NEYETURE / COLLABORAZIONE

Neyeture for World Oceans Day.
A dream becoming reality.

Neyeture has a dream: to give nature its space back. Blue Eco Line has a dream: to clean up rivers and prevent plastics from flowing into our oceans.

Our collaboration is born from the union of these two dreams.

How?

From 15 May to 15 July, choose NEYETURE: for every pair of glasses and glasses with a magnetic clip-on sold during this period, we will be able to provide tangible support to the start-up Blue Eco Line and its projects aimed at reducing plastic pollution in the oceans and seas. In fact, we will support their ongoing projects, which involve monitoring and/or recovering plastic waste from rivers in various areas of northern Italy, preventing it from flowing into the seas where it breaks down into microplastics, and contributing to environmental protection

Thanks to an AI-based image recognition system, the facility detects the presence of waste, removes it from the water flow, and transports it to street level, where it is made available to companies for proper disposal or recycling, 24 hours a day, with zero emissions.

It is a river monitoring system that leverages computer vision to accurately and automatically identify and classify floating debris in waterways. River Eye is a strategic partner against plastic pollution, because understanding the problem is the key to designing the right solution.